As we move into 2021 I’m seeing a massive uptick in budget-cutting and increased executive pressure. Line items in every budget are being questioned, and every tech that can’t be justified is getting cut. A hot topic right now is Marketing Automation.
Marketing Automation tools are being closely examined, and many marketers are being forced to justify these investments. In this month’s issue of Content Done Right, I’ve put together a few resources to help you justify adding or keeping your marketing automation platform.
Your Friendly Neighborhood Marketing Consultant