Solutions
We help collaborate, create and execute a digital marketing strategy to accelerate its success. We work with your marketing team to diagnose your current marketing state and bring it to a correct marketing state through consulting and helping with the execution.
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Why us?
Our digital marketing experts help you select the right marketing platforms for your company and streamline your marketing process for success.
Vision
Strategy
Execution
Excellence
Team
Ready to get started?
Contact us to start evaluating your marketing automation plan.
Platforms we support
We make all of your independent platforms work efficiently and efficiently together.
About us
Experience matters!
Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals.
We developed innovative campaign methodologies grounded in behavioral sciences. Using the latest in psychological research, the marketing strategists and experts at our full service agency have the tools to truly understand your target market.
Benefits of Marketing Automation
Increases Productivity
Eliminates repetitive manual processes by inserting automated solutions. Increases productivity as marketing department staff are able to put increased focus on duties that require more involved manual monitoring.
Increases Audience Loyalty
Marketing automation tools allow businesses to personalize their relationships with every customer, every prospect, and every lead to help build lasting relationships and repeat sales.
Increases Revenue
78 percent of high-performing marketers identify marketing automation as a key contributor to improved revenue. Forrester found that B2B marketers implementing marketing automation experience a 10% increase in their sales-pipeline contribution.
Better Aligns Sales and Marketing Goals
Marketing automation software helps align sales and marketing efforts to ensure that sales reps are working with sales-ready leads. By working together to set scoring parameters and define qualified leads, sales and marketing work as one unified team.
Our goals
Our goals are directly related to your results
Your website is the hub of your customer experience. We build and optimize your website to attract the right audience with the right message at the right time.
We integrate and configure the leading sales and marketing tools for your business so that traffic to your website can be properly tracked, scored and delivered to your sales team.
Seamless integration with your CRM ensures that your sales team is delivered high-quality leads so they can improve their productivity and more effectively reach your goals.
Let the data tell the story of your success through daily, weekly and monthly reports that encapsulate the entire customer journey from website visitor to loyal customer.
A direct extension of your Marketing Team
With more than 20 years of sales and marketing success, Tactical Marketing Automation is a full service, digital marketing agency that can help! We have developed proven marketing strategies and methodologies that increase campaign metrics by up to 700%.
No matter your size, we can help you imagine the possibilities, make the plan, and execute. Our specialization in data sciences means you won’t be left trying to prove ROI, the proof is included in the package.
Comprehensive 27 Point Audit
Platform Evaluation
Platform Set Up and Support
Strategy Development
Implementation
Management
Reporting and Analysis
Our team
Our data-driven marketers are experts obsessed with results.
Philip Easley-Bosley
Founder & Chief Tactician
Philip Easley-Bosley is the CEO of Tactical Marketing Automation, LLC
Jeffrey Standridge
Account manager
Jeff is a creative and resilient developer who cannot leave a problem unsolved.
Liz Finch
Project Manager
Liz specializes in organizational systems at Tactical MA, serving as the cortex for all information.
V Woodward
Office Manager
V coordinates everything Tactical that isn’t the services we deliver. She is the designated AR/AP point person and most notably corrals and coordinates our CEO on behalf of partners and customers alike.
Michael Ford
Marketing Specialist
Michael will stop at nothing to turn his clients visions into reality and has the skills to make it happen
Sarah Osolin
Digital Program Manager
Sarah is seasoned in graphic design, advertising, marketing and UX design. She has a strong interest in projects that require conceptual as well as analytical thinking.
Testimonials
Here’s what some of our customers have to say
Chad K.
Digital marketing manager
the automated Certificate program that the Tactical MA team and I worked on earlier this year wrapped up a few weeks ago and generated over $10 million in deposits.
Renee F.
Manager, Professional Services
Phil has the ultimate “can do” attitude while taking on all tasks with a positive energy and a smile. His upbeat personality and engaging personal style enables him to interact effectively with customers and peers....
Kyle G.
Senior Manager, Enablement and Onboarding
Phil is very passionate about his work, and you can tell he takes great pride and care in it. He wants people to succeed, and that’s always his bottomline. He is always willing to go...
Traci S.
Treasurer & Webmaster
I look forward to the next opportunity to work with Philip and his expertise. I have zero hesitation recommending him if his skill set matches your project needs. You will not regret it.
Laurie H.
Digital Marketing Director
Phil Bosley & Tactical MA are the reason why we have stayed with Act On. Their expertise and support have brought our marketing automation strategy to a level of sophistication that directly translates to our...
Laurie H.
Digital Marketing Director
Phil Bosley & Tactical MA are the reason why we have stayed with Act On. Their expertise and support have brought our marketing automation strategy to a level of sophistication that directly translates to our...
Kelley P.
VP Member Experience
The combination of best practice support and technical build-out provided by Tactical Marketing has been very valuable. Without this support, and the development we have done with Tactical Marketing, it would have been easy to...
Make the most of every opportunity
We build marketing automation strategies that drive marketing qualified leads and conversions.
Our marketing automation services allow you to seamlessly market your business and services across all channels, better segment your audience, and target that segmented audience with a personalized experience, catered to their specific interests. We greatly improve your reach, frequency and conversions.
Marketing Automation process
Platform Evaluation & Audit
Strategy Development
Implementation & Management
Reporting and Analysis
Our digital marketing experts have the imagination and wisdom to strategically streamline your marketing process for success.
Vision
At Tactical we don’t just implement, we understand. It is our goal to take your goals and make them into realities.
Strategy
Whether you have a radical growth plan, a change in direction, or you are refining an established strategy, we can help you to develop, and more importantly understand and implement an effective strategy.
Execution
We take great pride in executing your strategies on strict timelines, with laser point accuracy. Enabling you and your team to be ready and capable of making changes and understanding what is achievable.
Our story
Tactical Marketing Automation was founded by Philip Bosley, the former Lead Marketing Automation Strategist for Act-On Software. With nearly 20 years of marketing experience, Philip was able to assist thousands of customers with the design and deployment of their marketing campaigns.
Throughout his career, Philip developed methodologies that increased lead generation efforts by more than 700%. As a consultant and trainer at Act-On, Philip brought these strategies to Act-On customers, employees, and trained more than 200 agencies to deliver the same.
In 2016, Philip founded Tactical Marketing Automation as a hobby, simply to provide free advice and guidance to other marketers. Due to the volume of requests to hire Phil as a consultant, Tactical Marketing Automation became a full service marketing consulting and tactical execution agency in January 2018.
Today Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals.
