3 Keys to Align Marketing to Your Business Whitepaper
Strategic Marketing vs Tactical Marketing: These Are Not the Same Thing
Many brilliant marketers develop an effective marketing strategy without every accomplishing their revenue goal. Understanding the difference between strategic marketing and a tactical marketing can be the difference between success or failure.
A Strategic Marketing Plan is the overall campaign plan, it’s the big picture that includes a need to execute many details condensed in overarching summaries. Examples could include “we’re going to nurture our prospects with emails” or “we’re going to automate our lead flow management.”
The Tactical Marketing Plan is the real world blueprint that makes the strategy possible. It’s laying out definitions, triggers, dependencies, and measurable objectives that allow your marketing vision to become a reality. Examples could include “we’re going to start a 15 step email nurture campaign after one of these forms is submitted that runs for 8 weeks using this set of emails.”
Ready to transform your business?
Schedule a FREE CONSULTATION today. Together, we'll explore goals, make a plan, and when you're ready, execute together.
We got your back!
Simplifies Act-On List Management Cameron Park, CA, July 10, 2019 (Newswire.com) - Tactical Marketing Automation, LLC., a digital marketing agency specializing in marketing automation consulting and services, has announced the release of Unity List Aggregator (ULA), a...
It’s been 7 years since the Fournaise Group published a survey stating that “80% of CEOS admit they do not really trust, and are not very impressed by the work done by Marketers.” It’s an old article that I find immensely insightful in my everyday work and life. In my...
I have spent the last 5 years in the marketing automation space because I feel that it is a must-have for any company in this day and age. Learn how and what people look at when they visit websites and use the analytics generated from these behaviors to see how your marketing efforts are succeeding.