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I was recently featured in an Act-On Software podcast discussing the parallels between chess and marketing automation strategy.

Act-On wrote:

“In this episode of the Rethink Podcast, we chat with Phil Bosley, a Marketing Automation Strategist at Act-On.

Phil is a chess enthusiast. In this conversation, he shares with us how playing chess is a metaphor for implementing your marketing automation strategy.

What does that mean? Listen to find out, and let me know if we’re off the mark with the metaphor.

Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.”

Check out the full post and podcast at Act-On.com