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Experience mattersTactical Marketing Automation has developed innovative campaign methodologies grounded in behavioral sciences. Using the latest in psychological research, the marketing strategists and experts at our full service agency have the tools to truly understand your target market, help cast your marketing vision, document your marketing strategy, and deliver marketing campaigns that get results.
StrategyWhether you have a radical growth plan, a change in direction, or you are refining an established strategy, the experts at Tactical will help you to develop, and more importantly understand and implement an effective strategy.
ExecutionAs experts across multiple platforms, we take great pride in executing your strategies on strict timelines, with laser point accuracy. Enabling you and your team to be ready and capable of making changes and understanding what is achievable.
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Intro This article is an advanced use case for lead scoring using Act-On Marketing Automation. Here we will explore the use case where a company is conducting multiple live events every year, and these events are being tracked through Salesforce Campaigns. Act-On...
About 50% of all Act-On users have integrated Salesforce CRM, and most have done it incorrectly.
As a former Technical Solutions Engineer at Act-On, I loved how much our customers loved us. It was normal for a TSE to help 20 customers each day, and we always prioritized the customer experience. My leadership had a very clear directive on...