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Whether you call it demand gen, lead gen, prospecting, or cold calling, every business needs to engage an audience in new and meaningful relationships.  

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Tactical Blog

Put The Mayonnaise Away

I was 15 and I thought I was invincible. I was the kid who didn’t have to (or thought I didn’t have to) study and could still show up and ace a test.  This is one of those “skills” that does not serve you well in the long run.  School, work, and life inevitably get...

3 Act-On Automated Programs You Didn’t Know You Needed

From time to time I like to geek out on tactical marketing topics, and this is an uber nerd topic relating to my favorite Marketing Automation Platform, Act-On Software. Also, for some reason I use caps like an old person. It’s late. I’m old. Leave me alone and let me...

Marketing Misaligned: Your Buzzwords Aren’t Helping

You probably already know this, but there is a problem in marketing. Specifically, marketers are not getting the job done. They are not getting the results they were hired to achieve. It is my opinion this is because businesses don’t really get marketing, and marketers don’t really get business. Simply put, marketing is out of alignment.