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Once you have engaged your audience, you have to nurture your relationship. 

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Effectively developing leads means establishing and nurturing relationships within a well defined marketing strategy; Our time tested methods will ensure your leads become customers.

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Tactical Marketing Automation can help you build the right relationships with your leads.  Our behavioral scientists can help you understand exactly what matters, and how to deliver it.  Our content team can assist with whitepapers, eBooks, and emails to build meaningful connections with your audience.

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Tactical Blog

Put The Mayonnaise Away

I was 15 and I thought I was invincible. I was the kid who didn’t have to (or thought I didn’t have to) study and could still show up and ace a test.  This is one of those “skills” that does not serve you well in the long run.  School, work, and life inevitably get...

3 Act-On Automated Programs You Didn’t Know You Needed

From time to time I like to geek out on tactical marketing topics, and this is an uber nerd topic relating to my favorite Marketing Automation Platform, Act-On Software. Also, for some reason I use caps like an old person. It’s late. I’m old. Leave me alone and let me...

Marketing Misaligned: Your Buzzwords Aren’t Helping

You probably already know this, but there is a problem in marketing. Specifically, marketers are not getting the job done. They are not getting the results they were hired to achieve. It is my opinion this is because businesses don’t really get marketing, and marketers don’t really get business. Simply put, marketing is out of alignment.