About Us

Who We Are

At Tactical, we believe businesses should be good.

As a team of individuals working together, our passion for expertise helps us build partnerships with our clients. Our agenda is always simple – develop effective marketing strategies, intentionally execute quality tactics, and deliver measurable results.

But that isn’t “who” we are; Tactical is a place where people can be human, where feelings are welcome, and goodness is valued above all else.

We believe it is our core values that make our work different. First and most important, at Tactical the people are the priority. Whether it’s our team or yours, we value the people doing the work. Accomplishing goals or experiencing consequences aren’t just business objectives, they are real things people are experiencing. From this, our second value reminds us that no one can make you care. The work we do requires excellence, and so only people with an innate priority on excellence can excel in this environment. Lastly, we can be defined as our team, our partnerships, our nation, and our world. We believe that it is our place to work for the common good of those in our sphere of influence. Whether this is a CEOs business goal or the homeless man at the corner store, we believe that it is our place to work for good in this world.

These are summed up in our three core values:

  • Value the individual.
  • Be internally motivated.
  • Passionately pursue our collective good.


Here’s what some of our customers have to say

Tactical MA helps VP of Sales get more booth visits.

Tom B.

VP Sales

What Phil does is boring as **** -- but man does it work!

We've never had such a busy booth.

Tactical MA helps Credit Union marketing manager increase member value.

Chad K.

Digital marketing manager

The automated Certificate program that the Tactical MA team and I worked on earlier this year wrapped up a few weeks ago and generated over $10 million in deposits.

Tactical MA provides Act-On professional services and is an Act-On Partner.

Renee F.

Manager, Professional Services

Phil has the ultimate “can do” attitude while taking on all tasks with a positive energy and a smile. His upbeat personality and engaging personal style enables him to interact effectively with customers and peers....

Tactical MA has a lot of Act-On experience.

Kyle G.

Senior Manager, Enablement and Onboarding

Phil is very passionate about his work, and you can tell he takes great pride and care in it. He wants people to succeed, and that’s always his bottomline. He is always willing to go...

Tactical Marketing Automation loves helping non-profit causes!

Traci S.

Treasurer & Webmaster

I look forward to the next opportunity to work with Philip and his expertise. I have zero hesitation recommending him if his skill set matches your project needs. You will not regret it.

Tactical Marketing Automation works with Marketing Directors to deliver excellent automated email campaigns.

Laurie H.

Digital Marketing Director

Phil Bosley & Tactical MA are the reason why we have stayed with Act On. Their expertise and support have brought our marketing automation strategy to a level of sophistication that directly translates to our...

Tactical Marketing Automation helps with marketing to member organizations.

Kelley P.

VP Member Experience

The combination of best practice support and technical build-out provided by Tactical Marketing has been very valuable. Without this support, and the development we have done with Tactical Marketing, it would have been easy to...

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