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Data Visualization is the creative side of reporting. It’s the pretty charts and graphs that your colleagues “ooo” and “aww” over in your team meetings, and if done right, you can set the standard by which other departments are measured. However, many marketers are...
Intro This article is an advanced use case for lead scoring using Act-On Marketing Automation. Here we will explore the use case where a company is conducting multiple live events every year, and these events are being tracked through Salesforce Campaigns. Act-On...
About 50% of all Act-On users have integrated Salesforce CRM, and most have done it incorrectly.