Google Tag Manager


Tag Management Expertise and Integration

Google Tag Manager streamlines adding tags and scripts, like tracking pixels, for script integration such as web analytics, without needing developer input. However, issues like data inaccuracies and trigger malfunctions can arise. Tactical MA counters these issues by testing tags pre-deployment, performing regular audits for data integrity, and ensuring smooth integration with your reporting systems or Google Analytics.

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Tactical MA resolves tagging issues like misconfigurations and inaccuracies through pre-deployment testing, logical organization, precise rules, and Google Tag Manager’s debugging, ensuring version control and thorough documentation.


Integrating Google Tag Manager with Google Analytics or internal systems streamlines data collection and analysis, synchronizing tracking codes for accurate recording and simplifying code deployment, enabling efficient, data-driven business decisions.

Data Accuracy

Ensuring data accuracy with correct tagging is vital. Missteps in tag implementation can skew analytics and affect decision-making. Regular audits and pre-deployment testing rectify issues quickly. A skilled team like Tactical MA simplifies tagging, improving data reliability and marketing effectiveness.

Experience matters!

Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals. We focus on automating and optimizing marketing contributions throughout the customer lifecycle. With our documented methodology, Tactical MA equips digital marketing teams to optimize link tracking, page conversions, qualified lead generation, and metric reporting. By implementing effective sales operations, we help you maximize process visibility, pipeline management, and revenue forecasting.

Our goals

Our goals are directly related to your results

Your website is the core of your customer experience. We build and optimize your website to attract the right audience with the right message at the right time.
We integrate and configure the leading sales and marketing tools for your business so that traffic to your website can be properly tracked, scored and delivered to your sales team.
Seamless integration with your CRM ensures that your sales team is delivered high-quality leads so they can improve their productivity and more effectively reach your goals.
Let the data tell the story of your success through daily, weekly and monthly reports that encapsulate the entire customer journey from website visitor to loyal customer.

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Well-designed automation leads to 12% lower marketing costs and a 15% increase in sales productivity.

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