Act-On Data Studio

The Power of Data

Act-On Data Studio is a powerful data analysis tool, providing access to extensive raw data for in-depth insights. However, its effectiveness depends on user expertise. Tactical MA offers specialized services for data auditing, analysis, and reporting. We can also automate workflows using Data Studio, segmenting and analyzing customer interactions to tailor automated campaigns based on data insights, maximizing the impact of your marketing strategies.

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Raw Data

Tactical MA utilizes Act-On Data Studio’s capabilities to capture raw data from all marketing interactions, including email opens, clicks and website behavior. We provide granular insights, enabling nuanced analysis and strategic planning for data-driven marketing initiatives.

Making Sense of it All

Tactical MA leverages Act-On Data Studio to act as your data scientists, importing and refining raw data from various marketing channels. With advanced filtering and segmentation, we create trustworthy data dashboards for strategic marketing decisions.

Integrating into Automation

After addressing Act-On Data Studio challenges, we’ll seamlessly modify workflows in Act-On’s automation tools, orchestrating tasks across channels for different audience journey stages. We’ll refine lead scoring for precise strategies, enabling real-time campaign adaptation to evolving behaviors and engagement metrics.

Experience matters!

Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals. We focus on automating and optimizing marketing contributions throughout the customer lifecycle. With our documented methodology, Tactical MA equips digital marketing teams to optimize link tracking, page conversions, qualified lead generation, and metric reporting. By implementing effective sales operations, we help you maximize process visibility, pipeline management, and revenue forecasting.

Our goals

Our goals are directly related to your results

Your website is the core of your customer experience. We build and optimize your website to attract the right audience with the right message at the right time.
We integrate and configure the leading sales and marketing tools for your business so that traffic to your website can be properly tracked, scored and delivered to your sales team.
Seamless integration with your CRM ensures that your sales team is delivered high-quality leads so they can improve their productivity and more effectively reach your goals.
Let the data tell the story of your success through daily, weekly and monthly reports that encapsulate the entire customer journey from website visitor to loyal customer.

Free Marketing Automation Process Guide

Well-designed automation leads to 12% lower marketing costs and a 15% increase in sales productivity.

Download our Guide Today