The app the empowers marketers
Act-On Software is a favorite of ours at Tactical Marketing Automation. Our founder and CEO first began working with Act-On Software in 2010 as a customer, worked as a Marketing Strategist at Act-On Software for nearly 5 years, and then started Tactical Marketing Automation as an official Act-On Software Agency Partner.
Our love for this application extends well beyond familiarity – we love it because it’s fantastic. Act-On’s data structure equips marketers to rapidly deploy campaigns without a ton of technical overhead. Their easy-to-use segmentation tools allow marketers to simply query based on combinations of field data, behaviors, and lead scores. Act-On tools are as great as their data management; with easy-to-use email editors, landing page builders, and form composers, Act-On empowers marketing teams of any size to deploy sophisticated strategies in record time.
Not everyone has the time or desire to be an expert
Let’s face it, a simple mistake in automation can have serious consequences.
Act-On Software is built on the idea that any marketer can use it to add value quickly, however, many companies want to do more. At Tactical Marketing Automation, we understand that your team may not have dedicated marketing operations staff. Any single function of Act-On can be a single person’s specialization and full-time job. However, you rarely have a specialist for HTML emails, event landing pages, web forms, data integrations, automation, and custom reporting dashboards. While Act-On can do all of these things, having an expert in your corner to guide your strategy, as well as a team of specialists to handle the complex parts of your vision can accelerate your time to value and greatly reduce the risk of errors.
Tactical Marketing Automation is a team of diverse marketing specialists with the expertise to complement your own. And we love helping.
What Makes Us Special?
We Love Data
“The other guys” (creative agencies) won’t touch data, integrations, or CRMs, we live in them. All day every day, we love to optimize data management between websites, marekting applications, and CRMs.
We Love Reporting
Having reports isn’t enough – you need the expertise to interpret and action the data for better results. Our data analysts create custom dashboards and provide direct assistance to augment your marketing team.
We Love Automation
Tactical MA transforms Act-On into an effective platform for audience nurturing by personalizing customer journeys, automating routine tasks, and supercharging reporting for increased lead conversion and higher ROI.
Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals. We focus on automating and optimizing marketing contributions throughout the customer lifecycle. With our documented methodology, Tactical MA equips digital marketing teams to optimize link tracking, page conversions, qualified lead generation, and metric reporting. By implementing effective sales operations, we help you maximize process visibility, pipeline management, and revenue forecasting.