Passionate About Automation

Optimizing conversions without adding new costs.

Marketing automation is required for true personalization. We don’t mean populating “first name” in an email — we mean customizing the individual buyer experience with your brand and company.

We believe the value of marketing automation is not in the “toolbox”. The real value of marketing automation software is the visibility and insight it gives us into the behaviors of our audience. By leveraging this marketing intelligence, we can target our buyers at each stage of the customer lifecycle with relevant information and messaging. In doing so, we optimize conversions for compounding results to pipeline and revenue growth.

At Tactical Marketing Automation, we focus on understanding what your buyer is experiencing as they move through your process. Using automation, we develop tactical marketing plans and implement automated workflows. We optimize CRM integrations and never lose site of the goal – equip your sales team with the lead intelligence they need to close more deals.

Get the most from your marketing application!

HubSpot agency in Sacramento

Comprehensive 27 Point Audit

Platform Evaluation

Platform Set Up and Support

Strategy Development

Implementation

Management

Reporting and Analysis

Benefits of Marketing Automation

Increases Productivity
Eliminates repetitive manual processes by inserting automated solutions. Increases productivity as marketing department staff are able to put increased focus on duties that require more involved manual monitoring.
Increases Audience Loyalty
Marketing automation tools allow businesses to personalize their relationships with every customer, every prospect, and every lead to help build lasting relationships and repeat sales.
Increases Revenue
78 percent of high-performing marketers identify marketing automation as a key contributor to improved revenue. Forrester found that B2B marketers implementing marketing automation experience a 10% increase in their sales-pipeline contribution.
Better Aligns Sales and Marketing Goals
Marketing automation software helps align sales and marketing efforts to ensure that sales reps are working with sales-ready leads. By working together to set scoring parameters and define qualified leads, sales and marketing work as one unified team.

Marketing Automation process

Platform Evaluation & Audit

Strategy Development

Implementation & Management

Reporting and Analysis

Free Marketing Automation Process Guide

Well-designed automation leads to 12% lower marketing costs and a 15% increase in sales productivity.

Download our Guide Today