Act-On Data Studio
The Power of Data
Act-On Data Studio is a powerful data analysis tool, providing access to extensive raw data for in-depth insights. However, its effectiveness depends on user expertise. Tactical MA offers specialized services for data auditing, analysis, and reporting. We can also automate workflows using Data Studio, segmenting and analyzing customer interactions to tailor automated campaigns based on data insights, maximizing the impact of your marketing strategies.
Raw Data
Tactical MA utilizes Act-On Data Studio’s capabilities to capture raw data from all marketing interactions, including email opens, clicks and website behavior. We provide granular insights, enabling nuanced analysis and strategic planning for data-driven marketing initiatives.
Making Sense of it All
Tactical MA leverages Act-On Data Studio to act as your data scientists, importing and refining raw data from various marketing channels. With advanced filtering and segmentation, we create trustworthy data dashboards for strategic marketing decisions.
Integrating into Automation
After addressing Act-On Data Studio challenges, we’ll seamlessly modify workflows in Act-On’s automation tools, orchestrating tasks across channels for different audience journey stages. We’ll refine lead scoring for precise strategies, enabling real-time campaign adaptation to evolving behaviors and engagement metrics.
Experience matters!
Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals. We focus on automating and optimizing marketing contributions throughout the customer lifecycle. With our documented methodology, Tactical MA equips digital marketing teams to optimize link tracking, page conversions, qualified lead generation, and metric reporting. By implementing effective sales operations, we help you maximize process visibility, pipeline management, and revenue forecasting.
