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Tactical Blog

10 Key Stats to Benchmark Your Conversion Rates

The average click-through rate in Facebook ads across all industries is 0.90% (WordStream 2017) Ecommerce traffic generated by email outperformed direct traffic by 46%. (SmartInsights...

3 Things Act-On Support Can’t Help With (But an Agency Can)

As a former Technical Solutions Engineer at Act-On, I loved how much our customers loved us. It was normal for a TSE to help 20 customers each day, and we always prioritized the customer experience.  My leadership had a very clear directive on...