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Intro This article is an advanced use case for lead scoring using Act-On Marketing Automation. Here we will explore the use case where a company is conducting multiple live events every year, and these events are being tracked through Salesforce Campaigns. Act-On...
About 50% of all Act-On users have integrated Salesforce CRM, and most have done it incorrectly.
As a former Technical Solutions Engineer at Act-On, I loved how much our customers loved us. It was normal for a TSE to help 20 customers each day, and we always prioritized the customer experience. My leadership had a very clear directive on...