Email Marketing
Sending Email is Easy.
Getting Results is the Real Trick.
Sometimes, you don’t need a full-scale marketing automation platform. Many of our customers use functional email applications like Constant Contact, Mailchimp, ActiveCampaign, or Brevo.
Email newsletters, bulk sends, updates, and service-oriented sends are important parts of your marketing strategy. Many marketers struggle to get reporting, consistency, and functionality from these applications. Often, these blindspots result in poor deliverability and emails going to the spam folder.
We’d be delighted to take these headaches from you so you can focus on the important parts of your business.
Make it to the Inbox
Email deliverability and inbox placement are specialized disciplines. Our team will help you clean your data, target your audience, and manage your sender and IP reputations to help you make it to the inbox. That includes help with DKIM, SPF, and BIMI authentication.
Maximize Your Engagement
Reader engagement is becoming increasingly difficult to measure. Email providers like Gmail, Apple, and Microsoft Exchange are implementing more and more privacy features. Our team can help you with A/B testing, metric reporting, and message interactivity to maximize readership and engagement.
Measure Your Results
Email is measured in more than opens and clicks. Our team can help you define your CTAs and measure your marketing outcomes and sales contributions. With the right link tracking, UTM data, and form capture process, you can get credit for your hard work!
Experience matters!
Tactical Marketing Automation assists hundreds of businesses to help solve their greatest problems and exceed their sales and marketing goals. We focus on automating and optimizing marketing contributions throughout the customer lifecycle. With our documented methodology, Tactical MA equips digital marketing teams to optimize link tracking, page conversions, qualified lead generation, and metric reporting. By implementing effective sales operations, we help you maximize process visibility, pipeline management, and revenue forecasting.
