The Strategic Copywriting Guide
At Tactical MA, “Strategic Copywriting” is “less Checkers and more Chess.” Tactics that make sense in a “one and done” email don’t fit in Strategic Copywriting. By using Strategic Copywriting, marketers trust the automation to serve the right message at the right time to the right person. This means that messages need to be shorter, more to the point, and create a clear path for the buyer at that specific moment in their journey.
We believe in equipping marketers for success. We are delighted to provide this framework to you at no charge, and we hope that if you ever need inbound marketing consulting or marketing operations support, we’ll be your first call.
Good Luck!
